Growing Emotion

The Garden Retail Experience (TREx) shows how to connect with the consumer emotionally and thus stimulate their shopping behaviour

'Emotional thinking creates loyalty beyond reason'

80% of the shoppers makes emotion-based decisions. Rational thinking leads to conclusions, emotional thinking to actions!

On 7 and 8 February 2018 the seventh edition of the Garden Retail Experience takes place. An unique event for the international garden retail with a programme aimed to inform, inspire, entertain and network. 

Prominent at the event, the experience shop; a titillating, innovative, realistic Garden Centre environment with new collections and effective presentations. On the inspiration squares our partners show the different possibilities in the field of design, planograms, cross-selling and category management.


The Retail Experience is preceded by an exclusive Retail Gala with the presentation of the Retail Awards on February 6 (invitational) .

Over 100 leading suppliers welcome you, share their retail knowledge and show how their collections can be presented in the shop.

There are power-sessions, workshops, master classes and expert-tours. All with one common goal: to generate more sales. Today, tomorrow and in the future. This requires professionalism, cooperation and optimal deployment of people and talents. The retail experience emphatically is not only for entrepreneurs; for employees the event is essential as well!